Monday, December 22, 2008

8 against H8

When I heard that American Family Association (AKA Anti Gay Movement Leadership) was going after Campbell's soup I got really miffed about their efforts to have Campbell's pull their ads from The Advocate.
Campbell's is one of the leaders in the world of corporate social responsibility. I know a little about them from their labels for education program at the schools my kids attended and attend. The blurb below is from their site:
"For more than 30 years, Labels for Education has been awarding free educational equipment to schools in exchange for proofs of purchase from the Campbell family of brands. It’s a fun, easy program where students, families and members of the community work together for a common goal.
Today, over 80,000 schools and organizations are registered with Labels for Education, benefiting more than 42 million students. Over the years, we've been able to provide more than $100 million in merchandise to America's schools!"

Campbell's soup also uses sustainable farming techniques and recycles about 70% of their solid waste.

They are also a very progressive employer with 50% of their workfoce being women and 34% people of color. They also actively seek out suppliers who are diverse. Their inclusion policy includes Gays, Lesbians Bisexuals AND Transgender employees.

Below are some exerpts from their 2008 Corporate Social Responsibility Report :

A member of the CEO ’s Executive Leadership Team serves as a sponsor for each affinity network.
These networks are: Women of Campbell, Campbell African American Network, Hispanic Network de Campbell, Asian Network of Campbell, Our Pride Employee Network (OPEN), Campbell’s gay, lesbian, bisexual and transgender employee network and The Bridge, an affinity network that brings together four generations of employees from Millennials to Traditionalists....Campbell has developed a diversity and inclusion scorecard to benchmark progress in the areas of recruitment, development and retention. We believe that representation, while important, only lays the foundation for creating a dynamically diverse and inclusive environment.

Myself and 7 others got together at work (NOT CAMPBELL'S BTW) to buy at least 8 cans of Campbell's soup a week for one month. Now, that is lots of soup, LOL. I also sent an email to Douglas Conant of Campbell's at letting him know of our intentions against AFA's hate.

But I think that if others who see the AFA's attack on Campbells as another extension of the Anti-Gay industries campaign to send us back into the closet, then we should get a BUYcott going of 8 cans a month per participant. If you don't eat that much soup, then you can donate it to your local food bank, a neighbor or homeless person. It would work out to about 8 dollars a month.
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